01. Creating a brand universe for an innovative snack company
Solution
To create a brand that has the possibility to grow, the most important thing was to create
an overall brand name that makes it easy to add more products to the portfolio in the future.
With a brand identity based on insights from the qualitative research, Aert is here to:
Inspire you to enjoy everyday life. To make healthy products that make you feel good, and help you to be more sustainable.
The goal has been to establish Aert as a main manufacturer in the healthy snacks market. Aert has a clear advantage over competitors due to the product’s nutritional values and the sustainable technology they use to produce their products.
Make clear that their product is a snack but also: healthy, sustainable and safe to consume. It is especially important to state that the product is low in fat and high in protein.
To establish credibility the company needs to build a completely new brand identity from scratch.
Brief
The goal has been to establish Aert as a main manufacturer in the healthy snacks market. Aert has a clear advantage over competitors due to the product’s nutritional values and the sustainable technology they use to produce their products.
Make clear that their product is a snack but also: healthy, sustainable and safe to consume. It is especially important to state that the product is low in fat and high in protein.
To establish credibility the company needs to build a completely new brand identity from scratch.